<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Caroline Marcello]]></title><description><![CDATA[Caroline Marcello]]></description><link>https://www.carolinemarcellomcmahon.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 24 Sep 2026 00:34:57 GMT</lastBuildDate><atom:link href="https://www.carolinemarcellomcmahon.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Martinis 2026 Social Media Case Study: 166K Views | The Link]]></title><description><![CDATA[Martinis 2026: Lafayette’s Best Martini Competition was not a one-night event. From June 16 through August 15, the annual fundraiser gave the Lafayette community weeks of reasons to visit participating restaurants, try signature drinks, support a local nonprofit, and follow along as the competition unfolded. Benefiting Healing House: Hope for Grieving Children, the 2026 campaign included the Tito’s Tini Tuesday Tour, locally designed commemorative martini glasses, restaurant features,...]]></description><link>https://www.carolinemarcellomcmahon.com/post/martinis-2026-social-media-case-study-166k-views-the-link</link><guid isPermaLink="false">6a8890ace343daf32b819f98</guid><pubDate>Fri, 21 Aug 2026 17:55:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d3c6c1_215ca5cd64344512af8f7fac039a0972~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caroline Marcello</dc:creator></item><item><title><![CDATA[SMASH PKL Social Media Launch Case Study | The Link]]></title><description><![CDATA[When SMASH PKL opened in Youngsville, it introduced Acadiana to a new mix of pickleball, dining, events and recreation. Here’s how The Link used social media to turn that multi-dimensional concept into a recognizable local brand and generate more than 1 million Facebook views during its launch and early growth.]]></description><link>https://www.carolinemarcellomcmahon.com/post/smash-pkl-social-media-launch-case-study-the-link</link><guid isPermaLink="false">6a873298023ad9e6d7fd14e5</guid><pubDate>Tue, 18 Aug 2026 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d3c6c1_d391186e87e04bbdbf876b806cb650ad~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caroline Marcello</dc:creator></item><item><title><![CDATA[NuNu’s Social Media Case Study: 206K Views | The Link]]></title><description><![CDATA[In the first three months of working with The Link, NuNu’s Country Market generated 206,000 social media views and added more than 2,500 followers across Facebook, Instagram and TikTok. Here’s what worked—and why specialty meat content became the clear standout.]]></description><link>https://www.carolinemarcellomcmahon.com/post/nunu-s-social-media-case-study-206k-views-the-link</link><guid isPermaLink="false">6a865e01360e55e6c7036d51</guid><pubDate>Mon, 01 Jun 2026 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d3c6c1_dd5ba4b1a10a4bbbbb0799b97e2cbe17~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caroline Marcello</dc:creator></item><item><title><![CDATA[Festival International Short-Form Video Case Study | The Link]]></title><description><![CDATA[The Link created a three-part short-form video series highlighting Festival International de Louisiane merchandise and the bigger reason to shop it: supporting a free Lafayette tradition. Together, the videos generated more than 37,000 views and 1.1k likes.]]></description><link>https://www.carolinemarcellomcmahon.com/post/festival-international-short-form-video-case-study-the-link</link><guid isPermaLink="false">6a873790def78e5243628734</guid><pubDate>Thu, 30 Apr 2026 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d3c6c1_970784732f654916ad371f1ca18230fc~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caroline Marcello</dc:creator></item><item><title><![CDATA[Family Adventure Day Social Media Case Study | The Link]]></title><description><![CDATA[See how Caroline Marcello and The Link used Reels, Stories, photo content, and smarter distribution to help Family Adventure Day reach nearly 60,000 Instagram views.]]></description><link>https://www.carolinemarcellomcmahon.com/post/family-adventure-day-social-media-case-study-the-link</link><guid isPermaLink="false">6a86561a9f08191bca9bf4db</guid><pubDate>Sun, 22 Mar 2026 01:41:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d3c6c1_b4f4118f48b44bc2b9a92d2dc83b97c8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caroline Marcello</dc:creator></item><item><title><![CDATA[Making Social Media More Practical at the 2024 LSAE Annual Convention]]></title><description><![CDATA[At the 2024 LSAE Annual Convention in Lafayette, Caroline Marcello shared practical social media strategies, short-form video tips, and a live Reel-editing demonstration for Louisiana association professionals.]]></description><link>https://www.carolinemarcellomcmahon.com/post/social-media-lsae-convention-2024</link><guid isPermaLink="false">6a65444710a4941c07284865</guid><pubDate>Tue, 10 Sep 2024 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d3c6c1_b912855ef79a4854be43345288154790~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caroline Marcello</dc:creator></item><item><title><![CDATA[Talking Social Media Safety and Digital Confidence at the Boys &#38; Girls Club Teen Summit]]></title><description><![CDATA[In August 2024, Caroline Marcello led an honest, practical conversation with Boys &#38; Girls Club teens about social media safety, online confidence, and knowing when to ask for help.]]></description><link>https://www.carolinemarcellomcmahon.com/post/social-media-safety-boys-girls-club-teen-summit</link><guid isPermaLink="false">6a6548e810a4941c07285452</guid><pubDate>Sat, 31 Aug 2024 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d3c6c1_2285b9f5a37c4268b44adbc5d95fa389~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caroline Marcello</dc:creator></item><item><title><![CDATA[Sharing the Power of Cultural Storytelling with Leadership Lafayette]]></title><description><![CDATA[In July 2024, Caroline Marcello joined local storytellers to speak with Leadership Lafayette participants about authenticity, cultural storytelling, and the importance of preserving the stories that shape Acadiana.]]></description><link>https://www.carolinemarcellomcmahon.com/post/sharing-the-power-of-cultural-storytelling-with-leadership-lafayette</link><guid isPermaLink="false">6a65472d10a4941c07285010</guid><pubDate>Wed, 31 Jul 2024 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d3c6c1_6a63136f34ee4648b11c01baff281844~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caroline Marcello</dc:creator></item><item><title><![CDATA[Preparing Louisiana Tourism for AI at the 2024 LTA Leadership Forum]]></title><description><![CDATA[At the 2024 Louisiana Travel Association Leadership Forum in Lake Charles, Caroline Marcello moderated a panel exploring how artificial intelligence is changing tourism, marketing, and the way destination professionals work.]]></description><link>https://www.carolinemarcellomcmahon.com/post/preparing-louisiana-tourism-for-ai-at-the-2024-lta-leadership-forum</link><guid isPermaLink="false">6a6545dd532301fe59fd2c8a</guid><pubDate>Fri, 31 May 2024 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d3c6c1_86d670499a4e4dcb8072618b658e126a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caroline Marcello</dc:creator></item><item><title><![CDATA[Making Marketing More Human at the 2024 REACH Marketing Conference]]></title><description><![CDATA[At REACH 2024 in Thibodaux, Caroline Marcello shared practical ways businesses can make marketing more human through storytelling and real people.]]></description><link>https://www.carolinemarcellomcmahon.com/post/human-centered-marketing-reach-2024</link><guid isPermaLink="false">6a64fb7c532301fe59fc5aa2</guid><pubDate>Thu, 21 Mar 2024 23:09:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d3c6c1_664c0440c99f44dab1b1843232aa3687~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caroline Marcello</dc:creator></item></channel></rss>