When SMASH PKL opened in Youngsville, it introduced Acadiana to a new mix of pickleball, dining, events and recreation. Here’s how The Link used social media to turn that multi-dimensional concept into a recognizable local brand and generate more than 1 million Facebook views during its launch and early growth.

In the first three months of working with The Link, NuNu’s Country Market generated 206,000 social media views and added more than 2,500 followers across Facebook, Instagram and TikTok. Here’s what worked—and why specialty meat content became the clear standout.

See how Caroline Marcello and The Link used Reels, Stories, photo content, and smarter distribution to help Family Adventure Day reach nearly 60,000 Instagram views.