Martinis 2026: Lafayette’s Best Martini Competition was not a one-night event. From June 16 through August 15, the annual fundraiser gave the Lafayette community weeks of reasons to visit participating restaurants, try signature drinks, support a local nonprofit, and follow along as the competition unfolded. Benefiting Healing House: Hope for Grieving Children, the 2026 campaign included the Tito’s Tini Tuesday Tour, locally designed commemorative martini glasses, restaurant

When SMASH PKL opened in Youngsville, it introduced Acadiana to a new mix of pickleball, dining, events and recreation. Here’s how The Link used social media to turn that multi-dimensional concept into a recognizable local brand and generate more than 1 million Facebook views during its launch and early growth.

In the first three months of working with The Link, NuNu’s Country Market generated 206,000 social media views and added more than 2,500 followers across Facebook, Instagram and TikTok. Here’s what worked—and why specialty meat content became the clear standout.

The Link created a three-part short-form video series highlighting Festival International de Louisiane merchandise and the bigger reason to shop it: supporting a free Lafayette tradition. Together, the videos generated more than 37,000 views and 1.1k likes.

See how Caroline Marcello and The Link used Reels, Stories, photo content, and smarter distribution to help Family Adventure Day reach nearly 60,000 Instagram views.

At the 2024 LSAE Annual Convention in Lafayette, Caroline Marcello shared practical social media strategies, short-form video tips, and a live Reel-editing demonstration for Louisiana association professionals.

In August 2024, Caroline Marcello led an honest, practical conversation with Boys & Girls Club teens about social media safety, online confidence, and knowing when to ask for help.

In July 2024, Caroline Marcello joined local storytellers to speak with Leadership Lafayette participants about authenticity, cultural storytelling, and the importance of preserving the stories that shape Acadiana.

At the 2024 Louisiana Travel Association Leadership Forum in Lake Charles, Caroline Marcello moderated a panel exploring how artificial intelligence is changing tourism, marketing, and the way destination professionals work.

At REACH 2024 in Thibodaux, Caroline Marcello shared practical ways businesses can make marketing more human through storytelling and real people.