Martinis 2026: Lafayette’s Best Martini Competition was not a one-night event. From June 16 through August 15, the annual fundraiser gave the Lafayette community weeks of reasons to visit participating restaurants, try signature drinks, support a local nonprofit, and follow along as the competition unfolded. Benefiting Healing House: Hope for Grieving Children, the 2026 campaign included the Tito’s Tini Tuesday Tour, locally designed commemorative martini glasses, restaurant

The Link created a three-part short-form video series highlighting Festival International de Louisiane merchandise and the bigger reason to shop it: supporting a free Lafayette tradition. Together, the videos generated more than 37,000 views and 1.1k likes.